Feb 4, 2025
How Sash & Soph Achieved a 40.68% Increase in PPC Sales with the help f Shopkeeper
Company Background
“Jewelry is more than an accessory—it’s a reflection of love, elegance, and personal meaning." That belief inspired Sash & Soph to create their jewelry collection.
However, just as jewelry tells a story, building a brand and scaling on Amazon comes with its challenges. Seeking to optimize their presence, increase sales, and streamline advertising efforts, Sash & Soph partnered with Shopkeeper to elevate their Amazon strategy.
The impact of Shopkeeper’s strategic optimization process became evident within six months, delivering remarkable improvements across key performance metrics:
The Problem
After gaining traction with their elegant jewelry collection, Sash & Soph recognized the vast opportunity of selling on Amazon. They leveraged Amazon Sponsored Ads to expand their reach, connect with new customers, and drive sales.
However, as their business grew, so did the challenges. Managing and optimizing ad campaigns manually became increasingly time-consuming, making it difficult to scale efficiently. With a competitive jewelry market and rising advertising costs, achieving profitability while maintaining visibility proved to be a hurdle. Additionally, a lack of real-time insights into ad performance and auction dynamics limited their ability to make data-driven decisions.
Recognizing that building an in-house advertising team would require significant time and resources, Sash & Soph partnered with Shopkeeper to streamline their Amazon strategy, optimize ad performance, and continue scaling their brand effectively.
The Solution
A Data-Driven Approach to Scaling on Amazon
To help Sash & Soph overcome their advertising challenges and scale effectively, Shopkeeper implemented a comprehensive, data-driven strategy focused on optimizing campaigns, improving efficiency, and maximizing profitability.
1. In-Depth Account Audit & Opportunity Analysis
We conducted a deep dive into their Amazon account, analyzing historical campaign performance, and traffic trends. This allowed us to uncover untapped opportunities and pinpoint areas where advertising spending could be better optimized to drive more traffic and conversions.
2. Strategic Campaign Expansion
Using insights from our audit, we launched previously unutilized campaigns while leveraging proven data from past performance. Through extensive target research from multiple angles, we ensured that new campaigns were structured to capture high-intent shoppers while minimizing wasted ad spend.
3. Smart Match Type & Bid Optimization
We implemented a strategic testing framework to determine the most effective match types for each campaign. By carefully calculating optimal bids, budget allocations, and launch timing, we ensured maximum impact with minimal spend, improving efficiency while maintaining strong visibility in the competitive jewelry market.
4. Continuous Optimization & Scaling
Once the campaigns started delivering results, we pruned underperforming targets and reallocated the budget toward high-converting keywords and ads. This data-driven refinement helped Sash & Soph achieve lower ACoS(Advertising Cost of Sales), increased visibility, and stronger profitability, allowing them to scale sustainably on Amazon.
Through this targeted and iterative approach, Sash & Soph successfully optimized their Amazon advertising, driving higher sales while improving overall ad efficiency.
The Results
The Results: Transforming Ad Performance & Driving Revenue Growth
In the six months after Shopkeeper took over Sash & Soph’s Amazon advertising strategy, the impact was clear: ad efficiency improved, revenue surged, and profitability increased.
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PPC sales grew by 40.68% while ACoS decreased by 13.93%, ensuring more sales at a lower cost.
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Year-over-year, total revenue jumped by 39.30%, fueled by a 43.37% rise in PPC revenue and a 34.87% increase in organic revenue—demonstrating both paid and organic growth.
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Profitability also improved, with ACoS dropping by 17.15% YOY and TACoS decreasing by 14.73%, meaning Sash & Soph was spending less while earning more.
By leveraging data-driven optimization, strategic campaign structuring, and continuous refinement, Shopkeeper helped Sash & Soph achieve sustainable growth in an increasingly competitive marketplace.
With this strong foundation in place, the partnership continues, ensuring Sash & Soph remains a top choice for jewelry lovers on Amazon.
To learn more about how Shopkeeper can help you scale your Amazon business and for a full PPC audit, please email us at support@shopkeeper.com.
