Oct 11, 2024

Amazon FBA New Selection Programme

1. What is the FBA New Selection Programme?
2. Perks of the FBA New Selection Programme
3. How Does the FBA New Selection Programme Work?
4. How to Enroll in the FBA New Selection Programme?

Introducing new products on Amazon can be daunting for sellers due to the expenses associated with fulfillment, storage, and returns. To simplify this process, Amazon offers the FBA New Selection Programme which is a cost-effective initiative that helps sellers, particularly those new to Fulfillment by Amazon (FBA), reduce initial costs when launching products on the platform.

What is the FBA New Selection Programme?

The FBA New Selection Programme is a promotional initiative that enables sellers to introduce new products to the Amazon marketplace with reduced upfront costs. After enrolling in the programme, sellers can benefit from free storage, free removals, liquidations, and return processing for eligible, new-to-FBA parent ASINs. These benefits provide sellers the opportunity to test the market and manage inventory without worrying about standard FBA fees.

Sellers may also qualify for a monthly rebate of approximately 10% on sales of new-to-FBA parent ASINs, which adds to the programme's cost-saving advantages.

Perks of the FBA New Selection Programme

The FBA New Selection Programme offers numerous advantages for launching new products on Amazon:

1. 10% Rebate on Sales: Sellers can receive a monthly rebate of around 10% on sales of eligible, new-to-FBA parent ASINs, which is particularly beneficial for those launching multiple products.

2. Free Storage: The programme provides free storage for:

   • Standard-size ASINs: First 50 units for 90 days after arrival at a fulfillment center.

   • Oversized ASINs: First 30 units for 90 days.

   • Apparel and Shoes: First 100 units for 120 days.

This reduces the financial risk of unsold inventory.

3. Free Removals or Liquidations: Sellers can remove or liquidate unsold stock within 180 days without incurring fees, helping clear slow-moving inventory without extra costs.

4. Free Return Processing: For categories such as apparel, eyewear, shoes, and handbags, return processing fees are waived for up to 20 units within 180 days, making it easier to handle customer returns.

5. Unlimited New ASINs: Sellers can enroll an unlimited number of new-to-FBA parent ASINs, whether they launch 10 or 100 products a month, all benefiting from the programme’s incentives.

6. Additional Perks for New Sellers: New FBA sellers can receive:

   • $200 in Sponsored Ad Clicks: Helps offset marketing costs.

   • $100 Discount on Shipping: For products shipped through Amazon's partnered carrier.

These perks make the FBA New Selection Programme an effective way for sellers to introduce and test products without significant upfront investments.

Additionally, Shopkeeper automatically captures the correct fees for any orders that fall under the programme, ensuring sellers have accurate insights into their costs.

How Does the FBA New Selection Programme Work?

To participate, sellers and their products must meet certain eligibility criteria:

Seller Eligibility

• Professional Seller Account: Only sellers with a professional account can enroll in the programme. Individual accounts are ineligible.

• Inventory Performance Index (IPI): Sellers must maintain an IPI score above 400 to stay enrolled. New sellers without an IPI score are automatically enrolled but must maintain an IPI score above 400 to continue receiving benefits.

• Product Eligibility Timing: Sellers must be eligible at the time their first new-to-FBA ASIN is received at a fulfillment center.

ASIN Eligibility

• New-to-FBA ASINs: Only parent ASINs that are entirely new to FBA qualify for the programme. New child ASINs are excluded.

• Eligible Product Types: Standard-size and oversized items (small, medium, large) qualify, but special oversize and media products (Books, DVDs, Music, etc.) do not.

• Return Processing: Free return processing is available only for apparel and shoes.

How to Enroll in the FBA New Selection Programme?

Enrolling is straightforward for sellers with a professional account. To get started:

1. Visit the FBA New Selection Programme page.

2. Click on “Enroll now.”

3. The programme’s benefits will automatically apply if your products meet the eligibility criteria.

If you're unsure whether your products qualify, Amazon provides a New-to-FBA product search tool to help you determine eligibility. Here’s how to access it:

1. Log in to Amazon Seller Central with your professional seller account.

2. Navigate to the FBA New Selection Programme page.

3. Look for the New-to-FBA ASIN search tool section on the program page.

4. Input your ASINs to check their eligibility.

By meeting these requirements, sellers can unlock the full range of benefits, helping to streamline product launches and reduce costs on Amazon.

To maximize your success, it’s crucial to keep track of your FBA fees and performance. This is where Shopkeeper comes in—we automatically capture the correct fees for any orders enrolled in the FBA New Selection Programme. By using Shopkeeper, you gain real-time visibility into your true costs, helping you make better-informed decisions and optimize your profitability as you expand your product offerings on Amazon.